This commentary is part of Al-Shabakaâs Narrative and Discourse Policy Circle, convened in 2018, in which a team of Al-Shabaka policy analystsÂ worked together across borders to tackle the question of whether Palestinians should have a sole, legitimate narrative and, if so, what it should be.Â 1Â For more from this policy circle, seeÂ Hazem Jamjoumâs âReclaiming the Political Dimension of the Palestinian Narrativeâ and the online Policy Lab discussion between Tamara Ben-Halim, Hazem Jamjoum, and Amjad Iraqi, âPalestinian Narrative: How Do We Build A Strategy?
Narrative and discourse relate to the concepts we use in thinking and communicating about ourselves and the world around us. These concepts are usually articulated and promoted by political, social, and cultural institutions and movements; they reflect and shape power relations; and they impact peopleâs values, thoughts, beliefs, and ultimately actions. They are expressed through a wide range of forms, including literature, art, written history (such as articles and books), oral narration, photography, film, music, theater, and painting.
Why are these concepts important to the Palestinian people? To answer, four Al-Shabaka policy analysts âÂ Tamara Ben-Halim,Â Jamil Hilal,Â Refqa Abu-Remaileh, andÂ Samar BatrawiÂ â provided reflections and arguments that have been woven into this commentary by policy circle facilitatorÂ Amjad Iraqi. They discussed the key elements that make up a narrative and discourse, and discussed how to channel them into strategic tools for the Palestinian struggle. They concluded with several questions for Palestinian analysts, historians, and artists to consider in future work.
Questions are sometimes raised as to why extensive time and energy should be invested in examining and further developing the Palestinian narrative and discourse. Some Palestinians argue that it is not âour jobâ to have to convince others, including the West, of the plight of Palestinians, and that our efforts are better channeled elsewhere.
However, we would argue that clarifying these concepts plays a fundamental role in sharpening our thinking and analysis of the Palestinian struggle for freedom, self-determination, and the right of return.Â In policy terms, anÂ effective narrativeÂ determines how âmainstreamâ audiences, including influencers and political actors, perceive and comprehend the Palestinian âstoryâ âexperiences, historical moments, and current events. AnÂ effective discourseÂ determines the âlanguageâ or lens through which this narrative is discussed by mainstream audiences â such as through nationalist, feminist, legalist, or other bases of dialogue and understanding.
Arguably, the Palestinian narrative and discourse have not yet achieved their strategic potential.Â Like the Palestinian people, the Palestinian narrative suffers greatly from its fragmentation. This partly derives from the differences in Palestiniansâ experiences of oppression (e.g. refugees in exile versus second-class citizens in Israel); political ideologies (e.g. nationalism versus Islamism); and urgent priorities (e.g. end of the 1967 occupation versus return to the 1948 lands). It also partly derives from debates over which contemporaryÂ framework of analysisÂ should be prioritized for diagnosing the Palestinian predicament (e.g. âsettler colonialismâ or âapartheidâ) and for prescribing the way forward (e.g. âstatehoodâ or âequal citizenshipâ).
As Nadia Hijab and Ingrid Jaradat Gassner observed in anÂ Al-Shabaka commentary, this lack of consensus among Palestinians over how to frame their collective struggle âprevents the adoption of clear messages to articulate both what has befallen the Palestinians and what we aspire to,â and in turn âobstructs the development of effective strategies for achieving these aspirations.âÂ As such, the difference between having a unified narrative and discourse, and not having one at all, is the difference between the success and failure of the Palestinian struggle itself.
We therefore suggest that Palestinians require anÂ effective strategyÂ that mobilizes a range of resources in order to consolidate, articulate, and amplify their national narrative and discourse on a global scale. By enhancing these tools, Palestinians can better influence mass public opinion in favor of the Palestinian cause, which over time can push powerful actors such as governments and corporations to change their policies in support of Palestinian rights. Furthermore, by unifying our narrative and discourse in this way, Palestinians can build on and contribute to the struggles of other oppressed people in the world by offering a model for how such an approach can serve their liberation.
To understand the significance of narrative building, Palestinians should look to the lessons of other social and political movements in recent history. One principal example is the global struggle against apartheid South Africa from 1948 to 1994. Anti-apartheid groups promoted many differing (and oftentimes competing) ideologies and discourses: the African National Congressâ (ANC) focus on non-racialism, the Black Consciousness Movementâs emphasis on Black power, the Communist Partyâs attention to economic class, and so on. However, most groups generally agreed on a common âstoryâ of their struggle: that apartheid, as a philosophy and as a regime, was a morally unacceptable project that had to be completely dismantled and replaced, at the very least, by a democratic system with equal political rights for all races.
This narrative challenged the South African regimeâs racist and securitized discourse, echoed by many of its Western government allies, which argued that apartheid was a peaceful and prosperous model amidst a backwards and violent continent; that black people under white rule were better off than those living in neighboring countries; and that figures like Nelson Mandela and Oliver Tambo were âterrorists.â An example of such talking points â many of which strikingly resemble those of Israel today â can be found in aÂ notorious 1989 articleÂ inÂ The Christian Science MonitorÂ by South African academic Anne-Marie Kriek, in which she asked: âWhy is South Africa so harshly condemned while completely different standards apply to black Africa?â
International grassroots movements that supported the anti-apartheid struggle helped to amplify its powerful political message, including in Western centers of power. Over the years, longtime allies of the South African regime like the US and UK gradually shifted their policies to oppose apartheid. The âComprehensive Anti-Apartheid Act,â passed by the US Congress in October 1986 â and which overrode a veto by President Ronald Reagan â imposed a range of sanctions on South Africa and conditioned their removal on the countryâs ârespect [for] the principle of equal justice under the law for citizens of all races;â the release of all political prisoners including Mandela; and a timetable for the elimination of racist laws, among other demands.
The language and objectives of such policies reflect the extent to which the anti-apartheid narrative, and the discourse of racial equality, was embraced and mainstreamed even among decision makers. The moral resonance of the ANCâs narrative in particular was vital to turning the popular and political tide against the apartheid regime. As scholar Adrian Guelke observed inÂ Rethinking the Rise and Fall of ApartheidÂ (2004): âPart of the reason for the ANCâs success was its ability to project a different conception of South Africaâs future to the dismal one offered by the National Party government based on discredited theories of racial and ethnic difference.â
The lessons of struggles like South Africaâs are thus valuable for Palestinians to consider how to form a clear, united, and resonant âstoryâ and âlanguageâ that can turn the tide against Israelâs policies and bolster Palestiniansâ pursuit of liberation, self-determination, and human rights. The specific components of those frameworks are a subject for future analysis; the remainder of this commentary will address some of the key challenges faced in crystallizing the Palestinian narrative.
The Palestinian narrative faces manyÂ external obstaclesÂ that hinder its ability to influence mainstream opinion and policy. It has been and continues to be subjected to crude forms of defamation, misrepresentation, and distortion â not only from those promoting the Zionist narrative, but also from local, regional, and international sources.Â Mainstream political and public discussions continue toÂ primarily reflectÂ the narratives promoted by Israel, which put the demands of its national security, rather than of Palestinian rights, at the center of the conversation. These conditions are intricately tied to the active obstruction of Palestinian political agency by Israel and the international community, thereby thwarting Palestiniansâ ability to organize, articulate, and operationalize their narrative.
Edward Said identified some of these obstacles in the opening chapter ofÂ The Question of PalestineÂ (1979). One is the dismissal of the Palestinian narrative by Americans, Europeans, and Israelis as being propagated by âbackwardsâ and âuncivilizedâ Arabs. Another complementing example is the securitized rhetoric of the âWar on Terrorâ â most intensely propagated after the attacks of September 11, 2001 â which depicts Palestinians and their resistance â whether violent or non-violent â in absolute contradistinction to so-called Western civilization.
More specifically, in aÂ 2013 Al-Shabaka commentary, Jamil Hilal identified five major âmisrepresentationsâ that afflict todayâs dominant discourse on Palestine:Â (1) that Palestinian territorial rights are limited to only 22 percent of their historical homeland; (2) that the starting point of the Palestinian struggle is 1967, instead of 1948 or prior; (3) that the Palestinian people consists only of residents of the West Bank and Gaza Strip; (4) that the two-state solution is the Palestiniansâ most legitimate and viable political future; and (5) that Palestinians can develop their society and institutions while living under military occupation.
These distortions are compounded by the fact that the Zionist/Israeli narrative has adapted over time to undermine any advancement of the Palestinian narrative. For example, Palestinian Arabs first had to contend with the Zionist movementâs mythologizing of Palestine as âa land without a people for a people without a land.â When Palestinian nationalism revitalized in the 1960s â bolstered in great part by the Palestine Liberation Organization (PLO) â Israel dismissed Palestiniansâ identity as a fabrication, such as when Prime Minister Golda Meir infamously claimed that âThere was no such thing as Palestinians.â When the First Intifada (1987-93) further elevated the Palestinian narrative onto the global stage, Israel focused on portraying Palestinian demands for their rights as existential (and anti-Semitic) threats to the Jewish state.
Due to the negative discursive conditions described above,Â Palestinians are often forced to focus on re-interpreting or debunking Zionist/Israeli narratives â a laborious process that distracts Palestinians from telling their narrative on their own terms (or their âpermission to narrate,â Ă la Edward Said).Â Sometimes, Palestinians even find that elements of their own narrative areÂ appropriated by IsraelÂ to portray itself as the victim, such as when Prime Minister Benjamin Netanyahu described the idea of removing Israeli settlements in the West Bank as âethnic cleansing.â Palestiniansâ interaction with mainstream discourse thus tends to be reactive and defensive, often having to define itself in relation or in response to Israelâs positions.
A recent example of this dynamic was during the Great March of Return in Gaza in 2018. Many Palestine advocates speaking on international media platforms were routinely compelled to answer Israelâs claims that the protests were orchestrated by Hamas and sought to violently breach Israelâs âsovereignty.â This securitized, Israel-centric narrative often dominated the Palestiniansâ explanation of the march as a nonviolent grassroots movement that aimed to break free from a brutal blockade and fulfil their right to return to their homeland. As Noura Erakat explained inÂ a video commentaryÂ forÂ The Washington Post, âThe abomination is that we dare to exist and that we wonât disappear, and somehow thatâs seen as in response to Israel rather than a desire to liveâŠWeâre not trying to say anything about Israel. We want to live. And the fact [is] that Israel isâŠthe primary reason that weâre not living.â
In view of this, a major strategic challenge is to de-couple the Palestinian narrative from its negative intertwinement with the Israeli narrative. To do so, the Palestinian narrative needs to form its own locus or starting point, and to be true to its own story. As Hazem JamjoumÂ emphasized, it is especially important to be true to the âpolitical dimensionâ of the Palestinian narrative. He warns that the heavy focus in recent decades on grounding the Palestinian struggle in international legalistic frameworks ârisksÂ losing sight of [the struggleâs] fundamentally political nature.â
At the same time, in unraveling the Israeli narrativeâs propaganda, Palestinians must ensure that their own narrative does not fall into propaganda traps itself. This can not only create new distortions about their struggle, but also be monopolized and weaponized by their own leaders for ulterior, corrupt, and/or authoritarian goals.Â This pattern was witnessed to varying degrees in many post-colonial or post-imperialized countries, including Algeria, Iran, Syria, Vietnam, Venezuela, and Zimbabwe, among many others. Today, the PLO appears to be following the same path.
In moving forward, an important distinction should be made between grounding the Palestinian narrative and discourse in âideologyâ and grounding them in âstrategy.â If ideology pushes people to advocate their beliefs in their desired way regardless of the outcome (that is, failure or success in convincing people), strategy is the pragmatic pathway that enables people to put ideologies aside in the name of finding the most effective means of achieving a desiredÂ goal or solution to a problem. The challenge, therefore, is to find the best framework that maximizes the strategic impact of a unified Palestinian narrative and discourse, without compromising heavily on core ideological principles.
An additional challenge is how to transform and capitalize on the Palestiniansâ fragmentation â which, despite its negative effects, also creates diversity, multi-sidedness, wide networks of influence and access, and so on â into Palestinian strength and strategy. This is particularly difficult given the lack of strong and legitimate state-like institutions to facilitate, consolidate, and sustain a narrative-building process in an organized and representative manner. Arguably, a unified discourse does not have to mean absolute consensus across all Palestinian constituencies. In fact, a framework ought to be found that can bring together and accommodate the Palestiniansâ differences as well as similarities; in other words, one that includes rather than excludes its multi-faceted nature.
In view of these issues, three levels of framing can guide the articulation of a strategic discourse, inspired by literature on identity framing and social movements. The first level,Â diagnostic framing, relates to how we identify the key causes and enablers of the Palestinian predicament. For example, what are the core problems that need to be resolved in the struggle? Who is responsible for creating them? What labels and terminologies do we use to explain them?
The second level,Â prognostic framing, concerns the outcomes and resolutions that we are aiming to achieve. This includes outlining the strategies and tactics that are required and the obstacles and opportunities to confront while pursuing them. The third level,Â motivational framing, concerns how we tailor both the diagnosis and prognosis to appeal to and mobilize different audiences. Can we pursue a one-size-fits-all approach? Is it enough to promote justice according to our ideological beliefs, or should we be savvy and adaptable to different perspectives?
This commentary has sought to raise key issues and questions regarding the Palestinian narrative and discourse. More debate is needed to move forward, and Al-Shabaka will be part of this debate. In the meantime, we offer a series of questions for consideration:
These are some of the questions that need to be tackled not just by Palestinians but also their allies, sharing experiences and lessons from other struggles.
Al-Shabaka Member Amjad Iraqi is an advocacy coordinator at Adalah – The Legal Center for Arab Minority Rights in Israel, where he has worked since 2012. He is also a contributing editor atÂ +972 Magazine,Â and has published articles in theÂ London Review of BooksÂ andÂ Le Monde Diplomatique, among other outlets.Â He serves asÂ a consultant for several policy and human rights groups in Israel-Palestine.Â Amjad has an MA in Public Policy from King’s College London, and an Hon. BA in Peace and Conflict Studies from the University of Toronto.