Following a global campaign, Adidas is no longer sponsoring football teams in illegal Israeli settlements. Palestinians call on new sponsor Puma to end complicity with Israel’s violations of international law.¬†
The Palestinian Campaign for the Academic and Cultural Boycott of Israel welcomes the¬†news¬†that Adidas is no longer sponsoring the Israel Football Association (IFA).
Last March, over 130 Palestinian football clubs¬†called on¬†the German sportswear manufacturer to end its sponsorship of the IFA over its complicity with the oppression of the Palestinian people. The IFA¬†includes six Israeli football teams¬†based in illegal Israeli settlements that rob Palestinians of land and resources. Israeli settlements are considered a¬†war crime¬†under international law.
A spirited global campaign followed, with human rights supporters around the world calling on Adidas to end its sponsorship of matches on stolen Palestinian land. In June, over 16,000 signatures on an international petition were¬†delivered¬†to Adidas satellite headquarters in Amsterdam.
In a¬†reply¬†to the Palestinian clubs, Adidas stated it had raised the issue of Israeli settlement teams with FIFA. Adidas, one of FIFA‚Äôs¬†main partners, noted the need for the world governing body of football to “adjudicate on the question of the Israeli settlement teams, by following the tenets of international law and their human rights policy.‚ÄĚ
This is not the first time Adidas has ended sponsorship of complicit Israeli entities. Following widespread¬†protests, calls for¬†boycott¬†and¬†government condemnations, Adidas stopped sponsoring the so-called ‚ÄúJerusalem marathon,‚ÄĚ whose route includes illegal Israeli settlements and encroaches on occupied Palestinian East Jerusalem.
Israel‚Äôs brand has become increasingly toxic following its wide scale massacres of Palestinians in Gaza peacefully protesting for their UN-sanctioned rights. Israel has¬†killed¬†nearly 150 Palestinians, including journalists, medics and over 20 children since the end of March.
More than¬†50 Palestinian athletes¬†are among the over ten thousand injured by Israel‚Äôs¬†shoot-to-kill-or-maim policy¬†in Gaza, leaving many with live changing disabilities, cutting short promising sports careers.
A warning to Puma
Another German sportswear company, Puma, has¬†replaced¬†Adidas as sponsor of the IFA under a four-year deal.
By sponsoring the IFA, Puma is associating its global brand with Israel‚Äôs expanding settlement enterprise, whose illegal land grabs and home demolitions are driving out indigenous Palestinians through gradual¬†ethnic cleansing. The iconic leaping cat is sports-washing Israel‚Äôs military occupation and violations of Palestinians rights.
Puma‚Äôs¬†Code of Ethics¬†maintains it has a commitment to human rights and pays ‚Äúclose attention to the concerns expressed by international institutions, non-governmental organisations (NGOs) and representatives of civil society.‚ÄĚ
As a signatory of the UN Global Compact, Puma also has an¬†obligation¬†to make sure that it is ‚Äúnot complicit in human rights abuses.‚ÄĚ
International consensus is clear. Israeli settlements are¬†illegal. Puma is exposing itself to global boycott campaigns by conscientious consumers supporting human rights.
We call on Puma to end its sponsorship of the Israel Football Association (IFA) as long as it is involved in Israel‚Äôs grave violations of international law and oppression of Palestinians.
The cat should take a leap for Palestinian rights.
Human Interest 07/25/18¬†Two Boys: Life and Death in Gaza