by  Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI)

(photo: Groups around the world are gearing up for the second day of action protesting Puma’s support for Israel’s illegal settlements on stolen Palestinian land. Join them on October 26!)

Across the world, fans of fair play and sports for everyone are joining the call from Palestinian teams and athletes to boycott sportswear manufacturer Puma until it ends support for Israel’s illegal military occupation and denial of Palestinian human rights.

Puma is the main sponsor of the Israel Football Association (IFA), which proudly includes and advocates on behalf of teams in Israeli settlements pushing Palestinian families off their land. Israeli settlements are illegal and constitute a war crime under international law.

Last June, groups in more than 20 countries joined the first Global #BoycottPuma Day of Action, with protests at Puma shops and offices and at Puma-sponsored teams. On social media, #BoycottPuma was THE most tweeted Puma-related hashtag that day.

We’re back for round two.

Join the Second Global #BoycottPuma Day of Action, October 26, 2019.


Register your group’s interest now to receive updates and material.

Puma is feeling the pressure. To sideline criticism, Puma is resorting to ridiculous claims, including a “devotion to universal equality.”

A “devotion to universal equality” must mean not sporting with apartheid! It requires Puma to end its:

  • complicity in whitewashing Israel’s illegal land grabs that rob Palestinians of territory and natural resources.
  • support for Israel’s occupation infrastructure that denies Palestinian athletes their rights to freedom of movement and to practice sports.
  • sponsorship of the Israel Football Association.

This year’s Palestine Football Cup has been postponed indefinitely because Israel has denied permits for virtually all players from the winning team of the Gaza League to travel to the occupied West Bank for the finals. Just last week, Israeli forces raided a family football tournament in occupied East Jerusalem, preventing it from going ahead.

Puma’s iconic leaping cat is profiting from Israel’s ever-expanding illegal settlement enterprise and its denial of basic Palestinian human rights.

Join us as we step up pressure on Puma to live up to its claim of promoting social justice.

Register your group’s interest for the Second Global #BoycottPuma Day of Action, October 26, 2019

Action links at BDS official.

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