Saturday, October 26, human rights activists and sports fans will protest at PUMA retail outlets, offices and matches of PUMA-sponsored teams inÂ 20 countriesÂ under the slogan #BoycottPuma.
Actions in more than 50 locations are planned as part of a coordinated initiative to protest PUMAâs sponsorship of the Israel Football Association (IFA). The IFA includesÂ football teams based in illegal Israeli settlementsÂ in the occupied Palestinian territory.
OverÂ 200 Palestinian sports teamsÂ have urged PUMA to end its sponsorship of the IFA âdue to its deep complicity in Israelâs violations of international law and Palestinian human rightsâ.
Israeli settlements are illegal and considered war crimes under international law.
Campaigners are calling on PUMA to end its support for Israelâs decades-old military occupation by terminating its sponsorship contract with the IFA.
On Wednesday, cars on Londonâs Underground wereÂ filledÂ with âBoycott PUMAâ subvertisements, naming PUMA as âproud sponsor of Israeli apartheid.â More than 20 protest actions are planned across the UK.
In New York, human rights activists willÂ protestÂ at PUMAâs new Fifth Avenue flagship store.
At a match this Saturday, fans of Belfastâs Cliftonville Football Club will be calling on the team to end its sponsorship deal with PUMA. Last week, the Donegal Celtic Football Club in BelfastÂ posedÂ with Boycott PUMA signs in support of the call from Palestinian teams.
In Malaysia, aÂ solidarity football matchÂ at the public university USIM will raise awareness on PUMAâs complicity in Israelâs military rule over Palestinians.
A dozen cities across France will join the day of action, with calls for Olympique de Marseille Football Club to drop PUMA.
In New Zealand, human rights activists areÂ callingÂ on the Silver Ferns, the Womenâs National Netball Team, to show the âcharacter and valuesâ they are known for by dropping PUMA as a sponsor.
Groups in Manchester and Girona are calling on City Football Group, owners of Manchester City and Girona Football Club, to end the groupâs sponsorship deal with PUMA.
On social media, supporters areÂ postingÂ images of PUMA clothing, shoes and bags with âBoycottâ written over the logo, using the hashtag #RebrandPUMA.
Stephanie Adam, of the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), said:
The Israel Football Association has refused to take measures to end its complicity in Israelâs settlement enterprise, despite condemnation by aÂ UN advisor, more than 150 elected officials, includingÂ members of European Parliament,Â Swiss Parliament,Â Danish ParliamentÂ andÂ the British House of Commons,Â civil society and human rights groupsÂ representing millions, andÂ prominent public figures.
TheÂ Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI)Â was initiated in 2004 to contribute to the struggle for Palestinian freedom, justice and equality. PACBI advocates for the boycott of Israeli academic and cultural institutions, given their deep and persistent complicity in Israelâs denial of Palestinian rights as stipulated in international law. Visit PACBI atÂ https://bdsmovement.net/pacbiÂ and follow us on TwitterÂ @PACBI
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