Adidas responded to the March 12, 2018 letter from more than 130 Palestinian football clubs and sports associations demanding that Adidas drops its sponsorship of the Israel Football Association (IFA), which hosts  clubs based in Israelâs illegal settlements.
We welcome Adidasâ commitment to âuphold human rights standards and norms,â and its call on FIFA to respect human rights and international law âon the question of the Israeli settlement teams.â
We appeal to Adidas to follow its own advice: to respect international law and Palestinian human rights by ending its sponsorship of the IFA as long as it hosts clubs based in illegal Israeli settlements.
Israeli settlements violate Palestinian human rights. They are built on stolen Palestinian land and restrict Palestiniansâ freedom of movement and access to water, fertile lands and livelihoods.
Furthermore, according to the Fourth Geneva Convention, Israeli settlements are war crimes. This makes Adidas complicit in serious Israeli human rights violations through its IFA sponsorship.
Adidasâ letter also says, âAdidas acts in a politically neutral way.â But as South African anti-apartheid leader Archbishop Desmond Tutu once said: âIf you are neutral in situations of injustice, you have chosen the side of the oppressor.â Adidas is not merely selling its products to the national football association of a state that is involved in a decades-long illegal occupation and the grave violations of human rights entailed in it. It is sponsoring it. Adidas, therefore, is anything but âpolitically neutralâ in this case.
In fact, Adidas has failed to end its sponsorship of the Israel Football Association even when Israeli snipers shot 23-year-old footballer Mohammad Khalil Obeid in both legs and 21-year-old cyclist Alaa Al-Daly in his right leg, which had to be amputated. Both their professional careers were ended by Israeli bullets. Obeid told Amnesty International, âAs a Palestinian [football] player my life has been destroyed… I was dreaming of playing football abroad, and to raise the Palestinian flag abroad.â
Clinging on to hope and insisting on fulfilling their passion for the beautiful game, Palestinian amputees, who have lost limbs in Israelâs repeated attacks on Gaza, have recently formed a football club.
Adidas says it works in accordance with the UNâs Guiding Principles. It is based on these guiding principles that the UN Human Rights Council has established a database of companies complicit in Israelâs occupation. Adidas risks being included in this database. The sponsorship will not only make it target of popular boycott but also of institutional divestment campaigns including at the state level.
On its web site, Adidas states that where it finds âpotential or actual adverse impactsâ on human rights, it is âcommitted to mitigate or eliminate those impactsâ and that it does so âto fulfil a basic obligation as a responsible business, that is, to do no harmwhen it comes to the exercise and fulfilment of human rights.â
Adidas ended its sponsorship of the International Association of Athletics Federations following the doping and corruption scandals.
We urge Adidas to âdo no harmâ to Palestinian human rights, and to cancel its complicit sponsorship of the Israel Football Association.
Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI)
Human Interest 06/16/18:Â Nisreen Azzeh: âI am here, I resist.â






