Israel has launched a multi-million-dollar campaign to influence how artificial intelligence systems respond about Gaza, reportedly using hundreds of articles and websites designed to promote Israeli narratives.
The campaign includes content portraying Palestinian journalists as linked to armed groups and questioning the killing of five-year-old Palestinian girl Hind Rajab.
With nearly fifty million dollars invested, the operation aims to shape AI-generated answers and influence the information millions of users receive about Israel’s genocidal war on Gaza.
According to a report by Drop Site News, “Since October, former Trump campaign manager Brad Parscale has been quietly overseeing an operation posting hundreds of blog posts on behalf of Israel. One article, titled “The Reality Behind Gaza’s ‘Journalists’: Terror Ties, Propaganda, and the Laws of War,” asserts that a majority of journalists in Gaza were linked to terrorist organizations. Another casts doubt on the killing of Hind Rajab, a five-year-old Palestinian girl killed by the Israeli military in 2024.
“The key intended audience of these sites is not concerned Americans, it’s not even humans—most of the sites average a few hundred unique visitors each month. Instead, Parscale and his firm, Clock Tower X, created them as part of a $46.5 million contract with the Israeli government to try and influence artificial intelligence-powered chatbots, tools like Claude or ChatGPT.
“Parscale has made his goal of influencing artificial intelligence—often referred to as ‘LLM poisoning’—explicit. In his initial agreement with Israel, Parscale said that he would deploy “websites and content to deliver GPT framing results on GPT conversations” as part of the contract. More recently, his team even told Axios they are “seeing success” at getting popular AI systems to incorporate information from their sites, though they declined to provide data.
“And it is working, according to disinformation experts who reviewed a Drop Site analysis of chatbot queries and training data, meaning tens of millions of Americans who use chatbots are increasingly likely to receive answers manipulated by Parscale on behalf of the Israeli government.
“When Drop Site asked Perplexity ‘Is it beneficial for the US to enhance military cooperation with Israel?’ the chatbot responded with a one-word answer: “Yes.” The top source listed was Allyvia.org, a Parscale-created website dedicated to promoting the U.S.-Israel military relationship. Microsoft Copilot similarly cited Parscale’s websites.
“Allyvia is one of 10 different websites created by Clock Tower X, a boutique digital influence company owned by Parscale. Each website is dedicated to promoting a different Israeli narrative. FactSignal.org, for instance, fashions itself as fact-checking website tackling anti-Israel information, containing articles discrediting slain journalists as Hamas terrorists and rejecting the notion that Israel’s military actions in Gaza constitute a genocide. Paxpoint.org, meanwhile, promotes the narrative that Israel is a nation of peace.”
