Migros, one of Switzerland’s largest enterprises, has announced that it will start labeling all Israeli settlement products in 2013, following the example of various countries around the globe. Migros spokeswoman stated that this was not a boycott of settlement products, they are merely informing their customers of the source of the products so they can then decide which products they would like to buy.

Migros’ decision is the latest in a string of decisions to mark settlement products by various countries such as South Africa and Ireland. This is definitely a cause for worry for Israel as this could eventually extend around the world.

Israeli settlements, built on occupied Palestinian territories, are in direct violation to International Law and the Fourth Geneva Convention to which Israel is a signatory.

The BDS Movement (Boycott, Divestment and Sanctions) aims at raising awareness about the Israeli occupation of Palestine, its ongoing invasions and violations, and Israel’s illegal settlements, including products made in these settlements that are marketed around the world as ‘Made In Israel’.