Isael’s Strategic Affairs Ministry has set up a public-benefit corporation to engage in what it calls âmass awareness activitiesâ as part of âthe struggle against the delegitimization campaignâ against Israel internationally.
Haaretz has obtained a list of the shareholders and directors of the company, Kella Shlomo, who include former Israeli ambassadors to the United Nations.
According to a ministry document, Kella Shlomo people would work via social networks because âthe enemy directs most of its awareness and motivating efforts to this area.â Similarly, the document, published by The Seventh Eye, says the organization was expected to carry out âmass awareness activitiesâ and work to âexploit the wisdom of crowds,â an activity defined as âmaking new ideas accessible to decision-makers and donors in the Jewish world, and developing new tools to combat the delegitimization of Israel.â
This would be done by launching online campaigns, lobbying, engaging organizations abroad and bringing delegations to Israel.
(Al Ray archive image)